New Ventures Society
In our search for 10 million members we have to acknowledge several facts; each member is a repressed entrepreneur and a bit of a risk taker -- in fact he enjoys taking small risks, it produces an adrenalin rush. He is also greedy, nothing would please him more than to make a small fortune from a small investment, except maybe a big fortune from a small investment. And he will brag about his successes. So if a member thinks he is on to something great he will tell everyone, after he solidified his position.
And that is the essence of how we go from a couple members to 10 million. Offering the hope of a major change in life. It is what the lotteries promise to the suckers who do not even have a mathematical chance of winning let alone breaking even. At least each project we promote has a good chance of winning, and with the options, the members can achieve a fortune if the project expands to its full potential. One member telling his relatives, friends, and acquaintances about the possibilities that are present with Society membership.
Of course our present economic situation gives everyone the ability to afford the Society's $100 a year dues, but what good is belonging if you can not afford to make the $ 1000 investment to secure the block of options. Surveys reveal that 70% of the population do not have $1000 to their name to pay for emergencies let alone investments. How do we get the majority of Americans to participate?
If we look closely we will find that just about everyone has the ability to divert their spending habits from wasteful behavior and to scrimp and save to meet a goal. Put off buying a new car for a year, take your lunch to work, stop buying lottery tickets (the average Texan buys $600 in tickets a year that only have a microscopic chance of returning the grand prize), skip the vacation, or even take a second job.
Being willing to take risks is essential, but avoiding excessive risk is an important trait. The elite military units honor the earl of Montrose, known for his outlandish Toast, paraphrased down to "who dares, wins". But a close look at his history shows that he had a spectacular year of winning battles against overwhelming odds, but in the end he lost his head (and his arms, legs, and heart). A rational behavior is to engage in many small risks, each one in your favor. You may not win them all or even big; but you will win and survive.
Similarly a small amount of greed is acceptable, but overwhelming avariciousness is a fatal flaw. Crassus became the wealthiest man in the Roman Empire from his unique method of civic virtue of fighting the frequent fires that plagued Rome. He sent out his slaves to buy up property and belongings at fire sale prices in the path of the blaze, and then put out the fires threatening his new assets. He parleyed that wealth into legions in Syria that looted the area. He eventually met his end with the Parthians, who by legend satisfied his greed for gold by pouring molten gold down his throat. As they say on Wall Street, "bulls make money, and bears make money, but pigs get slaughtered."
So what do we do if we fail?
If our failure was to fail at getting enough members to even start then we all have egg on our face. The directors of the Society need to determine what caused us to not be attractive, alter things and continue our Crusade.
If it was a failure of a project, we need to see if we hired the wrong leaders, our project was flawed, or was it just bad luck. If we still do not have enough members for the next level we can retry something similar otherwise we just advance to the next level with the additional members and try the next project. Our objective is to continue to increase membership, while our individual members just want to win at one of the projects to become multi millionaires. Remember; the average entrepreneur fails at least six times before he succeeds. One outstanding success outweighs many small failures.